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Co-creation business model explained using an example of successful implementation at Local Motors

A co-creation model is a business model where the users of the product are integrated into the development of the product from the early stages of the conception. Such a model allows the company to be at the same time aware of its consumer’s needs, and innovative regarding its competitors. Local Motor’s (LM) ideal co-creation… Continue reading Co-creation business model explained using an example of successful implementation at Local Motors

How to create Great Landing Pages that convert

Landing pages are webpages created for a single purpose and call to action. It is a pivotal tool in any marketers toolbox. If you want to convert sales, build a mailing list or promote exclusive offers, your landing pages will define your success. They are the beginning of your marketing funnel. 5 Features of a… Continue reading How to create Great Landing Pages that convert

Dieter Rams 10 Principles for Good Design

“Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design” Dieter Rams Good Design: Is innovative Makes a product useful Is aesthetic Makes a product understandable Is unobtrusive Is honest Is long-lasting Is thorough down to the last detail Is environmentally friendly Is as little… Continue reading Dieter Rams 10 Principles for Good Design

What is the significance of Conscious Consumption?

Conscious Consumption is a social movement that is based on increased awareness of the impact of purchasing decisions on the environment, consumer health, and life in general. It is also concerned with the effects of media and advertising on consumers. Every purchase decision that we take has a ripple effect on our environment so becoming… Continue reading What is the significance of Conscious Consumption?

Why choose WordPress over other CMS platforms

There are a ton of reasons why WordPress is a quality platform for building websites. But if you aren’t already convinced why you should use WordPress, we have put together this list of solid reasons why WordPress is such a great option for building websites. 1. Ease of Use WordPress is a straightforward platform for… Continue reading Why choose WordPress over other CMS platforms

HOW “PEOPLE” CAN HELP IN SUCCESSFULLY IMPLEMENTING A MARKETING STRATEGY PLAN?

Strategic Interpersonal Relationships can help drive your business to new levels. Developing strong interpersonal relationships is an increasingly efficient tactic to be a successful business. PEOPLE part of the 7 P’s of the marketing mix is one of the most important aspects of the marketing mix, it not only increases brand awareness and recognition but… Continue reading HOW “PEOPLE” CAN HELP IN SUCCESSFULLY IMPLEMENTING A MARKETING STRATEGY PLAN?

Porters 5 Force Analysis of Retail Sporting Goods Industry and it’s Strategic Implications

(I) THREAT OF NEW ENTRANTS The market attractiveness in the retail sporting goods industry is high which makes new entrants a viable competitive force. The cost of entry is high especially if the new company intends to compete with a chain store the capital required to enter the retail industry is high due to costs… Continue reading Porters 5 Force Analysis of Retail Sporting Goods Industry and it’s Strategic Implications

Facilitating and Rewarding Creativity during New Product Development

Companies can enhance their employee’s creativity during new product development by training and rewarding creativity. Companies usually adopt various approaches throughout various levels to facilitate creativity. It is usually achieved by assimilating three different strategies within the organizational structure during product development; Extrinsic Rewards, Creativity Training, and Intrinsic Motivation. Training, rewards, motivation, and desired outcome… Continue reading Facilitating and Rewarding Creativity during New Product Development

SIMPLE GUIDE TO PLANNING, ORGANIZING AND COORDINATING WORK

Planning, Organizing, and Coordinating involves proactively planning, establishing priorities, and allocating resources. It is expressed by developing and implementing increasingly complex plans. It also involves monitoring and adjusting work to accomplish goals and deliver to the organization’s mandate. 1. Prioritize Own Work: Efficiently use time and complete tasks/projects on time through routine planning of own… Continue reading SIMPLE GUIDE TO PLANNING, ORGANIZING AND COORDINATING WORK