8 Free SEO Tools Helping You Succeed

SEO is a beast and like hunters we require to learn the habits of our prey to tame it. The promises of success and achievement through organic search is one that drives all of us and to navigate the path we need as much help as we can get.

These are our favorite free tools to guide us on the SEO journey:

1. Google PageSpeed Insights:

Google’s PageSpeed Insights makes it very easy for webmasters to optimize their websites for faster performance on all devices. Enter your website’s url in this tool and it will analyze the real-world performance of a page for mobile and desktop devices and provides suggestions on how that page may be improved.

analyze page speed with google
Google’s PageSpeed Insights

2. Google’s Keyword Planner:

The Google AdWords Keyword Planner tool is a useful resource for building strong keyword. By using the AdWords Keyword Tool, you can search for keyword and ad group ideas, see how a list of keywords might perform, and even combine keyword lists to create new ones. It can also help you choose competitive bids and budgets to use in your campaigns.

google-adwords-keyword-planner
Google’s Keyword Planner

3. XML-Sitemaps:

Though not exactly a SEO tool, XML-Sitemaps auto generates sitemaps for your website which is a great option for saving time and making sure all the search engines crawl your site.

sitemap generator
XML-Sitemaps.com

4. Open Site Explorer:

The best tool for a comprehensive link analysis for any website. Just enter the url you wish to check and the OSE will provide a report on the sites, backlinks, and authority.

moz-ose-backlink-link-analysis
Open Site Explorer

5. Structured Data Testing Tool:

Structured data helps to provide context to the information on your page. This tool from Google uses live data to validate the structured data for any web page, or you can copy/paste code to test it.

test-web-structure-data
Google’s Structured Data Testing Tool

6. SERPs Keyword Rank Checker Tool:

A brilliant tool to easily check keyword ranking of your website. Enter the keyword, domain, location and device to get the ranking for the same. It is the fastest and easiest way to spot check rankings, for free. SERPs’ Keyword Rank Checker tool shows you the top 250 search results, along with CPC and search volume data, for any keyword or phrase, and allows you to tailor your results by domain, location, and device.

SERPs-rank-checker-tool
SERPs Keyword Rank Checker Tool

7. Mobile Friendly Test:

Google has recently started down ranking sites that aren’t mobile friendly and so it is imperative that your website looks great on mobile. To ensure your website does not get penalized for mobile unfriendliness you can use Google’s Mobile Friendly Testing Tool.

google-mobile-friendly-testing-tool
Google’s Mobile Friendly Testing Tool

8. Microdata Generator:

Perfect tool for local businesses trying to improve their ranking. The microdata generator tool makes it a breeze for local businesses to create local SEO schema markup. Just enter basic business information in the form and you’re all set.

generate-schema-markup
Microdata Generator

These were my top 8 free SEO tools which I have used intensively.

So…. What Do You Think?

Now I want to hear from you.

What do you think of this list?

Or maybe I missed one of your favorite tools.

Either way, let me know by leaving a comment below.

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4 comments

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  2. Hi there! This is kind off off topic but I need some advice
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    Do youu have any points or suggestions? Many thanks

  3. Hello,

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