“Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design”Dieter Rams
- Is innovative
- Makes a product useful
- Is aesthetic
- Makes a product understandable
- Is unobtrusive
- Is honest
- Is long-lasting
- Is thorough down to the last detail
- Is environmentally friendly
- Is as little design as possible
Dieter Rams, one of the most influential industrial designers of the last 50 years, has had a truly remarkable impact on the design industry and the overall concept of product design as we know it today.
Rams’ design motto, “Weniger, aber besser” which translates to “Less, but better” has not only influenced his own professional works but also the work of some of the most well-recognized designers today, including Apple’s SVP of Design, Jony Ive. In Apple’s line of iPods, iPhones, iPads, and Macs, Ive’s minimalist style closely mirrors the work and principles of Dieter Rams, sharing a similar, simplistic design methodology.