Strategic Interpersonal Relationships can help drive your business to new levels. Developing strong interpersonal relationships is an increasingly efficient tactic to be a successful business. PEOPLE part of the 7 P’s of the marketing mix is one of the most important aspects of the marketing mix, it not only increases brand awareness and recognition but it also is integral for the long term success of your business. I have listed a few important aspects where “people” play a crucial part in the success of your marketing strategy.
1. GREAT EMPLOYEES MAKE A GREAT COMPANY
Select, recruit, hire, and retain proper people. The employees that work passionately for you and are responsible for implementing your plans are perhaps the most important to the overall success of your company. A motivated team is an incomparable asset that guarantees success.
2. COLLABORATION WITH OTHER BRANDS
An efficient way to increase brand visibility is by collaborating with a group of synergistic, non-competitive brands in your area of business. If you agree to cross-promote each other’s brand strengths effectively, the results are mutually beneficial. You can use methods like bundled promotions, product development partnerships, etc. You can also create content together which can then be shared on various social media platforms of all the brands involved.
3. IMPORTANCE OF NETWORKING
A company or a manager’s network is almost as important as its offerings. A solid network builds the foundations for a solid business. There are various ways to build your network. People always first look at family and friends and then to their alma mater and then to their professional career to build and maintain relationships. You can strategically build a database through your existing network or use powerful platforms like LinkedIn to start building your network with various individuals and companies based on your target demographics.
4. WORD OF MOUTH
The oldest and perhaps the most important trick of the trade is WOM. It’s important to represent the company well to the outside world. You can have control over communication if you’re working with a PR agency. But how your employees reflect your company can support your marketing immensely, so ensure that your internal communications are as strong as your external communication. Also, strive to maintain a healthy working environment at work, good work culture is crucial. Few other ways to increase word of mouth are by participating in trade shows and exhibitions, be a keynote speaker at targeted conferences, introduce a referral program and provide a sampling/trial